What is API?

An API (application programming interface) is the contract through which one software system asks another for data or actions: your website asks the payment provider to charge a card, your CRM asks the mailer to send a sequence. APIs are what make systems composable — and what makes automation possible at all.

What it means in practice

Most business integration projects are, at bottom, API work: connecting the tools you already pay for so data stops being retyped — the core of our business automation service.