What is Core Web Vitals?

Core Web Vitals are Google's three measurements of real user experience: LCP (how fast the main content appears), INP (how fast the page reacts to interaction) and CLS (how much the layout jumps around). They are measured on real visitors, factor into rankings, and correlate directly with conversion.

What it means in practice

The business case is stronger than the SEO case: faster pages sell more. We quantify it in Core Web Vitals and conversion.