Generative engine optimization is the practice of making a website visible to AI answer engines — ChatGPT, Perplexity, Google's AI overviews — which compose answers and cite sources instead of listing links. It rewards machine-readable HTML, quotable standalone claims, visible dates, consistent entity information and structured data, on top of classical SEO.
GEO extends SEO rather than replacing it: the same clean foundations serve both. It is half of our technical SEO and GEO service.