Websites and Booking Systems for Hotels and Villas
Every booking through a platform costs 15–25% commission. A property that books direct keeps that margin — if its website deserves the booking.
Online travel platforms take 15–25% of every reservation, and in exchange they own your guest relationship: their brand, their emails, their upsells. A direct-booking website is the only marketing asset that pays you back the commission — but only if it loads fast on a phone in a foreign airport, shows real availability, and takes payment without friction. That is the bar we build to.
What usually goes wrong
The site is beautiful and slow: 8-second loads on mobile data, and the guest is back on the booking platform before your homepage finishes painting.
The booking button leads to an email form. Nobody emails to book a room in 2026; they book where the calendar and the payment are.
Availability lives in three places that disagree — the site, the platform calendars, a spreadsheet — and a double booking eventually costs a review.
When travellers ask ChatGPT or Google for places to stay in your area, your property does not exist: no structured data, no quotable facts, a site machines cannot read.
What we build
A fast, image-led website that sells the property, with real HTML machines can read and pages that load in under two seconds on a phone.
A direct booking flow — calendar, rates, payment — integrated with your channel manager so availability stays true everywhere.
The visibility layer: structured data, a Google Business Profile in shape, and the technical SEO and GEO groundwork that lets AI assistants recommend you by name.
What it costs
A direct-booking site typically lands between $3,000 and $12,000 depending on the booking flow and integrations, with a first working version in three weeks. Run your own configuration through the cost estimator, or bring your current site to a free audit and we will tell you what is actually holding it back.
Can you connect to Booking.com and Airbnb calendars?
Yes — through your channel manager, or directly via iCal where volumes are small. The goal is one source of truth for availability, so direct bookings and platform bookings never collide. We have built exactly this synchronisation for hospitality clients.
Do we still need the platforms after going direct?
Usually yes, as a discovery channel: they bring guests who do not know you yet. The strategy is not leaving the platforms; it is converting returning guests and referral traffic into direct bookings, where the margin lives. The website's job is making direct the obvious choice.
Can you also handle our photos and content?
We design around the photography you have and will tell you honestly if it is the weak point — for a property, photos sell more than any feature we can build. We structure the content; a local photographer, which we can help brief, does what code cannot.